Consumers Rate New ¡Sabor! by Texas Pete® Mexican-Style Hot Sauce #1
New blend of Mexican spices, sea salt and sautéed garlic adds a unique, spicy flavor
(WINSTON-SALEM, N.C.)—Answering consumer demand for spicy, flavorful condiments, TW Garner Food Co. has launched new ¡Sabor! by Texas Pete® Mexican-Style Hot Sauce. The launch comes after consumer taste tests found the new hot sauce superior in flavor and aroma compared to leading Mexican-style hot sauces.
¡Sabor! by Texas Pete® offers a uniquely bold and balanced combination of Mexican spices, sea salt, sautéed garlic and aged peppers that is ideal for any meal or cuisine. The word “sabor,” in the Spanish language, means “flavor”—and thus, the new hot sauce is aptly named.
“The growth in demand for spicier foods and consumer requests for a hot sauce inspired by Mexican flavors were behind the development of our latest innovation,” said Ann Riddle, Chief Executive Officer for TW Garner. “¡Sabor! by Texas Pete® is one of the best flavors we have ever created. I look forward to sharing it with those who are ready for a new flavor among hot sauces.”
Steve DeCorte, Executive Vice President of Sales for TW Garner, added, “¡Sabor! by Texas Pete® includes premium ingredients that have been crafted to make any meal taste even better—and Mexican foods taste extraordinary. In an independent consumer taste test, ¡Sabor! by Texas Pete® was the most favored hot sauce out of all four brands of Mexican-style hot sauces tested.”
The innovative, easy-pour opening on five-ounce bottles of ¡Sabor! by Texas Pete® makes adding the sauce to any dish easy. The distinctive label and yellow cap emblazoned with a bold logo also make it easy to find the new hot sauce on supermarket shelves nationwide.
“The Texas Pete® brand has been a signature of quality and flavor for nearly 90 years,” said Glenn Garner, the company’s Chief Marketing Officer. “That is why it was important to let loyal customers of our brand know that ¡Sabor! by Texas Pete® is now part of the Texas Pete® family of outstanding sauces.”
The company leveraged its brand in the wake of its highly successful launch of CHA! by Texas Pete® Sriracha Sauce in 2014, which continues to grow in sales and preference by consumers.
You can expect to see ¡Sabor! by Texas Pete® appear on the shelves of your favorite supermarket in the coming weeks and months, as distribution of the new hot sauce is currently under way.
For more information on ¡Sabor! by Texas Pete® and other great sauces, visit TexasPete.com.
About TW Garner Food Company (www.texaspete.com)
Headquartered in Winston-Salem, N.C., TW Garner Food Company is famous for its Texas Pete® Hot Sauce, the number three brand of hot sauce in the U.S. Founded in 1929 as a maker of barbecue sauce, the company now sells a full line of hot sauces, wing sauces and seafood sauces under the Texas Pete® brand, as well as salsa and tortilla strips under the Green Mountain Gringo® brand. TW Garner products are sold in supermarkets, military commissaries, convenience stores and restaurants throughout the U.S.